Lead Management & Generation

"Creating Opportunity"

Turning intelligence into opportunity is a direct result of using information to its full advantage. Lead Management & Generation is just one of the components of Townsend's new Customer Research programs, providing near-term opportunity, helping you to achieve your sales & marketing objectives.

The objective of Lead Management & Generation is to provide a continuing stream of intelligence around potential customers, allowing you to focus on near-term opportunities. The intelligence streaming process connects our team with your sales & marketing resources. We do the legwork and develop the information you need to focus on the most promising opportunities. We make certain that everyone stays informed and that all necessary follow-up is completed -- on time.

This continuing "opportunity stream" can be reactive, proactive or both. It is a stream that can flow quickly or can be stopped upon a moment's notice from you. It is customized to your products, your services and your organizational structure. By ensuring that information flowing through the process continues on course through to its optimum resolution, Townsend assists you in closing the loop, e.g., closing the sale.