Voice of the Customer 

With continuing pressures on time and budgets, Townsend Polymer Services has introduced a new service that ensures full and efficient use of time and money invested in industry events such as trade shows, conferences and exhibitions.

While the purpose of trade show or conference attendance varies from conference to conference and from company to company, Voice of the Customer provides intelligence surrounding the issues, concerns and current understanding of your specific audience -- before you even get there.

This intelligence provides the insight you need to:

Focus your communications efforts on

• Understand the key issues facing industry now
• Guide pre-event publicity
• Drive press conference content
• Display planning assistance
• Know what attendees are looking for - and give it to them
• Schedule meetings and develop presentations on key issues
• Optimize attendance by focusing on hot topics

Pre-event intelligence (Audience Surveying) is critical to making the most of your investment. Generate a perception of your company as being "in-tune" with the marketplace. Know what customers are thinking and expecting from their own event participation and what they both need and expect from you.

Download prospectus for this and other Customer Research services available from Townsend.