Townsend uses its Global, Multi-Lingual telephone research capability
to provide critical Customer Research Services
Customer Loyalty And Satisfaction (CLASS)
Tailored surveys to measure the customer's view of your products and services,
leading to action plans to enhance customer loyalty.
Lead Management
Efficient screening of contacts generated by Townsend or collected from your company's trade shows, web sites, or promotional activities,
designed to provide your commercial team with a flow of qualified new customer opportunities.
Voice of the Customer
Verifies your marketing plans for Stage-Gate or new product development projects
for efficient decision making.
Strategic Valuation of Customers (SVC)
Optimizes your portfolio or product-line profitability by evaluating product mix, customers, and operations.